Plenary Sessions


Opening Plenary Session | 9:00 a.m. – 10:30 a.m.

  • Welcome Remarks
    • David O’Brien, RWTA & IARW Chairman
    • Corey Rosenbusch, President & CEO, GCCA

Keynote Presentation: Mark McCrindle
Consumer Trends That Will Disrupt Your Business

Mark McCrindle is a demographer, futurist, social researcher and recognised leader in tracking emerging issues and researching social trends. McCrindle will share information relevant to the 3PL, processor, and retail community about the impact of demographic changes in the world – looking at social, consumer trends and segments and what that means for business to thrive in this world of disruption. Key trends he will focus on include changing consumer habits and flows of socio-economic and growth – especially due to urbanization, the growth of middle class, generational change.

Keynote Presentation
Retailer Perspective: State of the Food Industry

A global retailer will deliver big picture food trends impacting the Australian food industry through their lens. Through this session you will also learn how food trends are impacting the supply chain; and ultimately, how the cold chain operates in Australia. Finally, the speaker will cover challenges to meet consumer demands in the retail supply chain, and how consumers are impacting changes in the food industry overall.

Plenary Session | 11:00 a.m. – 12:15 p.m.

Keynote Presentation: Mark Olson
Processor Perspective: Global Market Strategy and Cold Chain Capabilities

Mark Olson, Distribution & Logistics General Manager of Supply Chain, Primo Smallgoods/JBS
In this plenary session, our keynote speaker will share their view of the future of the cold supply chain through the lens of a food processor. Founded in 1985, Primo Smallgoods is the largest manufacturer of ham, bacon, salami and deli meats; supplying quality smallgoods to major retail groups across Australia. Mark Olson leads the Supply Chain Distribution and Logistics function for Primo Smallgoods (whose parent company is JBS). The company makes meat products under several brands including Primo Smallgoods, Hans, Beehive, Hunter Valley Quality Meats, and Primo Quality Meats. Primo Group operates five manufacturing plants, seven distribution centers and 30 retail stores – employing more than 4,000 people. Mark will provide an outlook on Primo Smallgoods – what they produce, how they source raw materials, and who their customers are in Australia and beyond. Mark will provide an overview of Primo’s supply chain including capacity, unique features and logistics challenges that they encounter and solve. Finally, Mark will share his perspective on trends impacting the food logistics industry in the future including the growing trend of e-commerce, changes in consumer preferences and shopping behaviours, and how these changes will impact Primo’s supply chain. Inevitably, solving the supply chain needs of companies like Primo will be key to the success of the 3PL industry.


Lunch & Closing Plenary Session | 12:00 p.m. – 2:00 p.m.

  • Frank Vale Award – Candidate Presentations
  • Keynote Presentation – Motivational
  • Closing Remarks
  • David O’Brien, RWTA & IARW Chairman
  • Corey Rosenbusch, President & CEO, GCCA