GCCF offered a 15-day, customized program to expose Chinese cold chain experts to the best and latest marketing techniques for the fruit and vegetable value chain. The program’s overarching goal was to improve the marketing capacity of China’s agriculture sector and to strengthen its trade links with the United States, through attendance at the 2011 Annual IARW-WFLO Convention in New Orleans, Louisiana, to learn about best practices and network with industry leaders. The groups also traveled to Washington, DC, for meetings with appropriate government agencies. The fellows were provided with technical training on proper storage, handling, and transportation of perishable goods.
