During a road trip last April in Poland, visiting some of our member cold stores and the WorldFood Warsaw, I learned more about the national market, its challenges and opportunities for temperature-controlled third-party logistics. The production of chicken has increased by 12 to 15% in the past two years, producers are expanding their buildings, which is a general trend in poultry in the country. Other products see an average increase in production of 3 to 5% per year. Besides, Lidl set the trend a few years ago of selling bakery in the supermarkets, which created a boom in bakery production in the past 3 to 5 years. Meanwhile, the consumption of frozen food in Poland is lower than in other European countries. Frozen ready meals currently do not represent a large business, the market is not ready yet for convenience food, although we see signs of development. With regard to servicing retailers, whose growing expectations still need to be met, it seems like Poland has many development opportunities to offer for third-party logistics. Top-notch, value-added storage is currently stimulated mainly by international customers, less by Polish customers.
The population of Poland is 38.5 million, with an unemployment rate of 5.9%. Consumer prices in June 2018 had increased by 2% as compared to June 2017 (source: http://stat.gov.pl/en/)