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Through GCCA survey research and focus group sessions, food companies indicated that protecting their brand and ensuring food safety has eclipsed just about every other priority – including reporting, sustainability, and cost. Because of this GCCA launched an effort to showcase the role of cold chain companies as brand protectors, including the “Protecting the Food Families Love” video and a campaign landing page. In addition, the May – June edition of Cold Facts Magazine took an internal look at brand with an article entitled, “Protecting the Brand” which showcases three GCCA member companies and the work they do to protect, communicate and enhance their brand. Read the full article here.