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On Tuesday, June 8, 2021, GCCA joined 14 other food and agriculture industry associations in sending a letter to all Senators urging them to vote “no” on S. 1260, the U.S Innovation and Competition Act, until the duplicative and burdensome Country of Origin Labeling (COOL) Online Act amendment requirements are removed. The Country of Origin Labeling Online Act would require online sellers to include country of origin information in product descriptions on their websites and online advertisements, reflecting the origin of the exact product the customer will receive (i.e., the exact carton of blueberries). As written, the COOL Online Act would be inconsistent with USDA’s existing COOL program and unworkable for agricultural producers, food manufacturers and grocery retailers. It would also likely trigger retaliatory tariffs on an array of products. Unfortunately, the Senate has since passed S. 1260 by a vote of 68-32. The bill now moves to the House of Representatives for consideration.
Read the full letter HERE.
Read the full bill HERE.