Event Overview

The Cost of Cold: Financial Literacy for Cold Storage Managers

12 August 2026 | 1:00 p.m. EST 

As a Cold Storage Manager, your daily operational decisions—from managing energy efficiency and labor schedules to optimizing rack utilization—directly drive the facility’s bottom line. Gaining financial literacy turns those operational choices into strategic business advantages, allowing you to confidently connect floor-level efficiency to corporate profitability.

Join us for this interactive GCCA webinar designed to strip away the intimidating jargon and give you a practical, real-world understanding of accounting. We will bridge the gap between personal finance and warehouse numbers, proving that you already understand more about accounting than you think.

Complimentary registration for GCCA Members. $199 for non-members.

Learning Objectives

Led by Maarten-Jan Wassdorp, CFO, Vapor Armour, this session will teach you how to:

  1. Define core accounting concepts including assets, liabilities, equity, revenue, and profit.
  2. Understand the purpose and basics of the balance sheet, income statement, and cash flow statement.
  3. Recognize how operational decisions impact financial performance and profitability.
  4. Apply financial thinking to everyday management and operational decision-making.

If you make operational decisions, you make financial decisions. This webinar is the perfect first step into the world of accounting. You’ll walk away not just with theoretical knowledge, but with actionable financial thinking that you can apply to your management style the very next day.

Unable to attend the live session? Explore our full GCCA Events Calendar to find upcoming webinars or local events near you.

GCCA Event Registration, Cancellation, and Code of Conduct Policies

By submission of your conference registration, you (Registrant) and/or the persons you are registering acknowledge acceptance of the Global Cold Chain Alliance (GCCA) Code of Conduct and Event Policies. 

Date Range

August 12

Event Type

Live Webinar, Virtual

Region

Africa, Asia-Pacific, Australia, Canada, Central & South America, Europe, Mexico, United States

Sector

GCCA Transportation, GCCA Warehouse, Global Cold Chain Foundation

Contact

Jenna Campbell

jcampbell@gcca.org