Cold Connection

NewCold Signs Agreement as Principal Sponsor of the Dutch 2022 Winter Olympic Bobsleigh & Skeleton Team

Pioneering Netherlands-based cold chain logistics company, NewCold, is pleased to announce it has signed an agreement with the Bob en Sleebond Nederland (BSBN) to sponsor the Dutch bobsleigh and skeleton team as it prepares for the 2022 Winter Olympics to be hosted in Beijing, China. The agreement also includes an option to extend the sponsorship for the following four years in the run-up to the 2026 Winter Olympics in Milan, Italy.

 

Bram Hage, Founder and CEO of NewCold said: “This partnership supports a new era of collaboration for NewCold and a national sport that we are all extremely proud of.  The bobsleigh and skeleton team has a big dream. We have always supported talent in the pursuit of excellence, the possibility of opportunity, and the spirit of competition and pushing new boundaries. We also feel most at home in a cold environment.”

 

“We’re honoured to be working with the BSBN and we look forward to this being the start of a long and successful relationship and we can’t help but be excited for what the future holds.”

 

Wim Noorman, Chairman of the Bob en Sleebond Nederland said: “NewCold offers us the opportunity to further professionalize our sport. It gives the union more financial scope and therefore we can invest more in training and talent development.  In addition, Team KPN has extended the agreement with our athletes. Sybren Jansma, who participated in the 2006 and 2010 Winter Olympics, will join the board with a focus on talent development.

 

Ivo de Bruin, helmsman of the Dutch bobsleigh team, is delighted with the NewCold collaboration: “This is wonderful in the run-up to the Games. It offers us, among other things, the opportunity to go to China for a month at the start of the new season, to descend on the Olympic track in training sessions and a World Cup. In addition, we can bring our own sleds. This comes with a hefty price tag, but we can now handle that thanks to NewCold. Moreover, we will be able to train much more in Germany, Canada or Latvia next summer. As a team we can now realize a few hundred extra "nudges", which is important for streamlining and efficiency. "

 

NewCold will use its voice as a sponsor to applaud the journey these athletes take on the road to their Olympic dreams and the many dedicated people who have supported them along the way.

 

About NewCold
 

NewCold is a rapidly growing global company specializing in temperature-controlled warehousing and distribution. Its world-class systems, energy efficiency and productivity stand above conventional cold storage solutions. NewCold is partnering with some of the largest food companies in the world to drive innovations in the cold storage industry. With its extensive in-house expertise in executing the entire project lifecycle, it is redefining the design, development and operation of automated cold storages.

NewCold, headquartered in the Netherlands, is developing and operating a network of advanced automated facilities across Europe (United Kingdom, France, Poland, Germany, Italy), Australia, and the United States.www.newcold.com

 

Media Contacts:

Georgie Morell | Baldwin Boyle Group | +61 438 008 383 | Georgie.morell@baldwinboyle.com

February 23, 2021

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