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Many business leaders are looking for direction on how best to make decisions given the incredible uncertainty that exists in our markets and the world around us. The distinction between “Now” and “Not Now” can be a powerful guide. Now classifies anything that exists and is already being managed whether it’s in this very moment or something for which we’ve already planned. Not now represents activities or ideas that we’ve considered but have yet to create a structure to support them. When it comes to decision-making, we must recognize we know what we know, and we don’t know what we don’t. That additional information and greater clarity about the future we wish we had simply doesn’t exist and might not for weeks or months, so don’t just sit there waiting to act. Be decisive based on what you know now, and be confident in what you do choose to do. Just be sure you put the additional monitoring and performance evaluation systems in place to drive enhanced decision-making in the future as the situation and information available to you changes.
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